Job Description
This role develops annual marketing strategy for retail, digital, catering using paid, organic channels to drive revenue, launch products, build social presence. It oversees content like photography, videos, influencer partnerships, manages budgets, partnerships.
Chip City expands locations with fanbase growth in retail, catering, focusing on high-energy identity.
Directors deliver campaigns within budgets, manage social media with Sprout Social, Klaviyo, monitor trends, collaborate with operations, product, test new channels like user-generated content, experiential activations in fast-paced settings.
Supervises Social Media Manager, Content Creator. Data-driven with GAAP Analytics, Meta Insights. Work in collaborative environment.
Responsibilities
- Develop and execute annual marketing strategy
- Deliver campaigns maximizing ROI
- Lead brand positioning and creative development
- Oversee content creation and social media
- Manage budgets, vendor relationships
Requirements
- 7+ years marketing in food, beverage, retail, CPG
- Experience in brand management, campaign development