Job Description
This position develops marketing strategies for licensed toy brands, collaborating on roadmaps to boost SKU productivity and global sales among children and families. Strategies focus on core lines like dolls and vehicles, driving innovations such as collectible sets that engage audiences through play. Team inputs align buyer negotiations and packaging designs for retail shelves.
Mattel produces toys under brands such as Barbie and Hot Wheels, with 25,000 employees worldwide and partnerships with entertainment firms for content creation. Rated highly for workplace culture, it sells through retailers like Walmart and online. The company's mission explores childhood wonder via innovative products.
Managers partner with licensors to create roadmaps spanning 3-5 years, define pricing for segments like preschool toys, monitor retailer trends via sales data, oversee product timelines from concept to market, and present updates to executives. They use Excel for forecasts and PowerPoint for pitches. Interactions include design teams and global marketers. A challenge involves balancing creative ideas with manufacturing costs during fast launches.
The pay ranges based on location, skills, and experience, onsite globally. Benefits include competitive programs with medical, dental, vision, retirement plans, parental leave, and development resources.
Responsibilities
- Develop global toy strategies and 3-5 year roadmaps
- Define toy strategies by segments
- Own business performance including revenue and SKU productivity
- Manage toy pricing architecture
- Collaborate on product development pipelines
- Provide input on global campaigns and messaging
Requirements
- 5+ years experience in brand marketing or franchise management
- 3 years with MBA
- Project management experience
- Roles in category management or product marketing
- Experience with retail buyer dynamics
- Strong quantitative financial skills