Job Description
Specialists analyze digital campaign data, metrics, initiate projects, report strategies, assist order entries, develop strategies, collaborate with teams on campaigns, execute within timelines, budgets. Work with executives to understand objectives, implement, optimize, manage campaigns. Gather data for reporting, present recommendations. Define objectives, audiences, strategies to maximize impact. Analyze performance, generate reports, provide recommendations. Ensure KPIs. This grows business, customer base, improves experience in television markets reaching 36 percent US households.
Gray Television owns local television stations, digital assets in 113 markets. Company provides media in 77 top-rated markets, 100 first or second markets, largest Telemundo group 43 markets, nearly 1.5 million Hispanic TV Households. Includes video production, studio facilities.
Staff work with clients, executives to understand objectives, develop strategies, implement, optimize, manage using platforms like streaming OTT CTV Pre-Roll Display Video Social Google AdWords YouTube SEO email Website developments streaming TV streaming audio. Gather data from sources for monthly reporting. Communicate with clients, executives to develop, implement comprehensive strategies. Assist present recommendations. Define objectives, audiences, create segmentation. Analyze performance, generate reports, provide recommendations. But heavy analytical, organizational skills required with Excel, PowerPoint.
No salary listed. Based in Baton Rouge, LA at WAFB-TV. Involves full-time. Benefits by federal laws, states, locals. Includes equal opportunities, EEO.
Responsibilities
- Work directly with clients and media executives to understand client's business objectives and advertising strategy
- Work with GDM team to implement, optimize, manage digital campaigns
- Gather campaign data from various sources to ensure delivery and facilitate monthly reporting
- Effectively communicate with clients and media executives to develop and implement comprehensive digital media strategies and marketing campaigns
- Assist with presenting recommendations directly to clients in coordination with media executives
- Define clear campaign objectives, identify target audiences, and create effective segmentation strategies
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization
- Ensure campaigns meet or exceed key performance indicators (KPIs)
Requirements
- Experience as digital specialist or similar role
- Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites, email marketing
- Both Google Ads and GA4 certifications
- Knowledge of planning and managing multiplatform media campaigns
- Experience and understanding of GTM and pixel placements on websites
- Excellent communication and teamwork skills
- Exceptional presentation abilities proactive approach to client interaction
- Ability to work under pressure and deliver on tight deadlines
- Strong analytical and organizational skills
- Proficient in data analysis, Excel, PowerPoint
- Strong analytical skills with aptitude for statistics and math