Job Description
This role develops strategy for organic and paid campaigns on TikTok, Instagram, and LinkedIn to build audience for legal podcasts. Media firms benefit from engagement metrics that drive listeners and brand credibility. Managers use CapCut, Premiere Pro, Meta Suite, and analytics to repurpose content.
PIM Media operates within Rankings.io for law firms with shows, publications, and events. The division produces educational content for attorneys nationwide. It focuses on premium storytelling for professional growth.
Managers concept short-form explainers from footage, write captions for hooks, and boost posts. They experiment with formats weekly, reporting KPIs in dashboards. Work balances evergreen posts with timely events; collaboration with editors and departments. One constraint is managing budgets for ROI without exceeding limits.
Starting salary $70k with unlimited PTO, 3% IRA match, 100% health insurance. Remote work from home; creative freedom in storytelling.
Responsibilities
- Own organic and paid strategy across social platforms
- Build the PIM Media social identity
- Manage the full content cycle
- Develop a consistent posting schedule
- Partner with branding department for cohesion
- Work closely with Media Team to align promotion
- Produce scroll-stopping content
- Repurpose podcast footage
- Write hooks, captions, and thumbnails
- Plan, test, and optimize paid campaigns
- Build asset templates
- Monitor performance analytics
- Manage paid budgets efficiently
- Report on ROI
- Experiment with new formats and trends
- Help establish KPIs for success
Requirements
- 5+ years of professional social media experience
- Experience in media, podcast, or storytelling environment preferred
- Proven success in growing engaged audiences on social media
- Strong video editing and storytelling skills
- Experience with Meta Business Suite, CapCut or Premiere Pro, and analytics dashboards
- Ability to manage paid campaigns and A/B test creatives
- Comfort with creative autonomy
- Curiosity about law, business, and brand storytelling