Job Description
This internship connects global brands with effective social media strategies, helping communications agencies manage campaigns for clients ranging from consumer products to government agencies. It solves the problem of inefficient social media activation by equipping interns with skills in data analysis, audience building, and platform optimization. The role serves various sectors by ensuring paid media efforts drive measurable results across multiple channels.
FleishmanHillard operates as a global integrated communications agency with offices in more than 30 countries, delivering solutions to some of the world's biggest brands. The agency handles accounts from consumer brands to trade associations, pharmaceuticals, and government agencies, focusing on social media strategy, activation, paid media, advertising, and data analytics.
Interns analyze campaign data from platforms like Facebook, Twitter, YouTube, LinkedIn, and Instagram, crafting customized social media metrics reports. They monitor and optimize active campaigns using tools such as Meta Ads Manager, Twitter Ads Manager, and LinkedIn Ads Manager. The position involves building custom audiences, conducting social media research, and navigating advertising opportunities for emerging platforms. A key challenge includes managing evolving online communication trends while maintaining accuracy in data interpretation.
Compensation ranges from $17.50 to $20 per hour. The location is hybrid at the Washington DC office with required in-office days. Interns work full time from Monday to Friday, 9 am to 5:30 pm ET. Benefits include professional development in social-focused communications, marketing, advertising, and project management. Candidates must commit to diversity, equity, and inclusion goals, demonstrating interest in cultivating inclusive environments.
Responsibilities
- Analyze campaign data
- Craft customized social media metrics reports
- Monitor and optimize active campaigns
- Assist in managing and creating paid social campaigns
- Build custom audiences
- Navigate advertising opportunities for existing and emerging social platforms
- Conduct social media research and ongoing monitoring
Requirements
- College junior, senior, or recent graduate
- 3.0 GPA or higher
- Familiarity with social media platforms Facebook, Twitter, YouTube, LinkedIn, Instagram
- Interest in paid social media tools Meta Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager
- Proficient or interested in analyzing high-volume data, Excel proficiency recommended
- Ability to synthesize data and develop insights for internal and external teams
- Ability to adapt content to paid media best practices across Meta, LinkedIn, Reddit, X, YouTube
- Commitment to cultivating diverse teams and contributing to an inclusive environment