Job Description
Media campaigns drive enrollment growth in healthcare education through optimization of platforms like Google Ads and Meta, targeting leads for nursing programs. This role executes full-funnel strategies using measurement frameworks to boost enrollment numbers by $10 million annually. Professionals manage daily operations including pacing budgets against targets using dashboards in Tableau or Google Analytics.
Adtalem Global Education leads in postsecondary education for healthcare professions, serving students in programs like Doctor of Medicine and Registered Nursing. The organization includes American University of the Caribbean, Ross University Medical Schools, and Walden University, with equitable access for diverse talents. Adtalem operates on a hybrid schedule from their Chicago area offices, empowering people and expanding pipelines in health and well-being.
Tasks involve collaborating with analytics teams to implement MMM and incrementality testing on campaigns running on TikTok and LinkedIn, coordinating with creative teams for ad placements aligned with messaging. Managers maintain reporting in SA360 and DV360 tools to track KPIs like click-through rates, partnering with enrollment departments on forecasting. They prepare presentations using PowerPoint for cross-functional teams, creating monthly budgets in Excel. Agencies handle external contacts for execution, with internal coordination across marketing and analytics. A notable challenge includes managing multiple priorities in a regulated environment with stringent compliance like CPT codes, requiring adaptability to new platforms.
The position earns $80,336-$140,851 annually, based on experience and location in Illinois. Hybrid work requires four in-office days weekly in Chicago. Benefits comprise health, dental, vision, life disability insurance, 401K retreat program with 6% employer match, flexible time off policy, 12 paid holidays, annual incentive program based on performance, and diversity initiatives like equal opportunity. Professional development includes MBA preferences and eight years in media execution.
Responsibilities
- Assist in execution of full-funnel media strategies
- Manage day-to-day operations of media campaigns
- Collaborate with analytics and agency teams
- Support test-and-learn initiatives
- Partner with creative and web teams
- Maintain documentation and reporting dashboards
- Coordinate with internal stakeholders
- Serve as point of contact for agency partners
- Assist with presentations and performance summaries
- Contribute to development of media briefs
- Create and review budgets
Requirements
- Bachelor's degree preferably in marketing or related field
- Master's degree MBA preferred
- Eight years at an agency or brand responsible for paid media execution
- Experience running brand and performance media
- Strong analytical skills with experience in campaign performance reporting
- Familiarity with MMM, incrementality, and brand measurement
- Ability to manage multiple priorities
- Strong communication and collaboration skills
- Excellent project management and organizational skills
- Proficiency in SA360, DV360, Meta Ads Manager, DSPs and analytic tools